February 2020



Qatar National Sports Day is an annual event held by Qatar Embassy with the theme of sports and friendship.  This year, the event was held at Hall A Basketball Gelora Bung Karno on 11 February 2020. AR&Co. is honored to supporting this event and presenting two sports-tech experience booth – Interactive Treadmill and Catch The Coin Game.

Enthusiasm from Qatar Embassy and visitor were very visible when they play both game and they said it was very fun and interesting experience.

December 2019

In Collaboration with AR&Co, Sand Sculpting Australia presents the World’s First Sand Sculpting Augmented Reality Experience at the Graeme Base’s ANIMALIA IN SAND


Sand Sculpting Australia and Boneo Discovery Park have collaborated with AR&Co to enhance the Sand Sculpting exhibition with Augmented Reality technologies for the visitors to experience.

Through 26 giant sand sculptures created by some of the world’s most renowned sand sculptors combined with Augmented Reality, visitors will be able to see the much-loved classic children’s book by Graeme Base come alive.

ANIMALIA IN SAND exhibition will run from December 14th 2019 to April 30th 2020 at Boneo Discovery Park on the Mornington Peninsula.

For more info: https://www.sandsculpting.com.au/

December 2019

Faber-Castell ‘Color to Life’ application was awarded as the winner of Excellent Communications Design Apps category during The German Design Award 2020


The German Design Awards is the German Design Council’s premium international prize and is one of the world’s most renowned design competitions. With over 5,400 entries submitted for the German Design Awards 2019, the competition has again shown pleasing growth. Product and project submissions were received from 63 countries, with the share of international entries reaching 54 percent. At the German Design Awards, recognition is given exclusively to projects that are groundbreaking in the German and international design landscape. The competition rewards the best entries in the categories “Excellent Product Design”, “Excellent Communications Design” and the new category, “Excellent Architecture”.

With the spirit of ‘Innovation & Creativity’ as one of its brand values, Faber Castell always strive to explore various new and relevant solutions for its consumers. With this in mind, and looking at how the trend in the industry has evolved, Faber-Castell ‘Color to Life’ was developed. “The fascinating app combines the analogue colouring book with the 3D digital world of augmented reality. A wonderfully animated colouring and play activity that delights not only children, but also parents.” stated by the Jury of The German Design Awards.

Through this app, Faber-Castell succesfully brings the magic out of the traditional drawing book into the animated digital world of augmented reality. This app was developed collaboratively with AR&Co, one of the leading AR developer headquartered in Jakarta, to truly make characters jump off the page and into the digital realm using mobile devices. The app offers five games and characters to choose from where each can move around on top of the drawing book. Each of the characters shall appear as it is colored by the children, and can be used to play in its own game.

January 2019


WIR Group is proud to be selected to represent and showcase Indonesia’s digital future at the prestigious World Economic Forum Annual Meeting 2019 in Davos, Switzerland.

The theme for this upcoming World Economic Forum Annual is Globalization 4.0 in which the forum aims to shape the world in preparation for the fourth industrial revolution.

Indonesia is one of the largest digital frontier and WIR Group will be showcasing Indonesia’s digital reality, creativity and advancement in the Indonesia Pavilion. The Indonesia Pavilion is organized by Indonesia’s Investment Coordinating Board BKPM and supported by other ministries and government agencies. The Pavilion is open from 22-25 January 2019 from 8am until 8pm. The Pavilion will hold meetings and to get visitors to get a feel and experience Indonesia today and its future.

The look and feel of the Indonesia Pavilion will be dominated by the color red, with patterns similar to batik yet containing design elements inspired by technology, also provided by WIR Group. The Indonesia Pavilion is located on the Promenade 57, in the middle of the ski-resort town of Davos-Klosters. WIR Group will have a section in the Indonesia Pavilion in which we will show Augmented Reality, Virtual Reality, and also bringing our latest app MINAR. Get ready to mine and collect coins in the eastern side of the Alpine mountains, in freezing temperatures.

The WIR team will be lead by our CEO Daniel Surya, accompanied by the international team. Previously WIR Group had achieved other international recognitions, such as getting awarded and listed in the 40 most innovative companies at the London Stock Exchange in 2014, and also two consecutive wins in Silicon Valley’s Auggie Awards for Best Campaign in 2015 and 2016.

January 2019


With the crypto market’s recent instability and doubts as to its future and its impact on the existing Cryptocurrencies, we ask whether this technology ought to be put to better use than it is presently. On this subject we have made an exclusive, explorative interview with Daniel Surya, Chief Executive Officer of WIR, Asia’s leading group of companies focusing on Augmented Reality. With its headquarters in Indonesia, WIR is the technology company selected to showcase its technologies and to share various topics such as “WIR: Indonesia’s Next Unicorn in Digital Reality” at the Indonesia Pavilion during the World Economic Forum 2019 in Davos. Surya and his team have an alternative view on how to utilize blockchain technology. This is what we have explored during our meeting with Surya.

The WIR Group has had a successful decade of presence in the SE Asia market. This Digital Reality (Augmented Reality, Virtual Reality, Artificial Intelligence) technology-based company started out in Jakarta, Indonesia and has completed more than 1,000 projects around the world winning such awards as:

The AWE Auggie Awards in Silicon Valley for Best Augmented Reality Campaign in 2015 and 2016
The New Economy’s “Innovation 40” companies award at the London Stock Exchange in 2014
The Outstanding Corporate Innovator Award from PDMA in Chicago in 2017.

Surya explained that WIR have two business pillars: Branding and Technology. ‘DMID is our brand consulting firm that serves blue-chip brands and has won Rebrand 100 Global Awards for a number of years. For technology, we have three different units’.

First is AR&Co, their AR developer firm that was considered as one of the first adopters of the technology in the region.
Next is DAV. This offers intelligent media placement solutions in high-traffic places such as retails. ‘DAV has previously been deployed around 4,000 units nationwide, and now we will deploy 10,000 of its new generation device with new features such as transactions and Internet of Things together in collaboration with a listed company based in Shanghai, ESIM’.

The third company is MINDSTORES, offering platforms to empower prosumers. ‘This means that now you can become a virtual store owner of a well-known brand with small investments, no inventory burdens, and no logistics hassle’. Currently with around 100,000 downloads, Mindstores has partnered with Alfamart, one of the biggest minimarket chains in Indonesia, Kimia Farma, one of the biggest pharmaceutical companies there, and Indihome by Telkom Indonesia as home cable provider.
So, as a company, WIR and its digital reality offerings believes in real-world applications of the technology that can be used in today’s market mostly by engaging brands and corporations directly with consumers through digital reality interactions. ‘We’re also preparing ourselves to be more active and be game-changers in blockchain technology by launching an application, namely, MINAR’.

WIR believes in the blockchain technology and sustains that their Augmented Reality (AR) technology can be utilized extensively in blockchain making their AR application the first AR application that uses this technology. WIR believes that 3 major factors make blockchain application effective: creativity, covering the fundamentals, and relevance. “Those 3 factors can be realized through a GAMING application and that can definitely be an advantage for brands too”. This is MINAR, a free-to-play, location-based mobile gaming application based on Augmented Reality (AR) technology and GPS feature. “With MINAR, you will discover a whole new world – a world filled with endless treasures. MINAR gives you the opportunity to explore real location and search far and wide to mine virtual treasures which can be found inside a Minar Stones in realtime”.

MINAR has 3 kinds of virtual treasures as a form of a digital currency that has its own value and function: Minar Coins, Minar Points and Lucky Draw Tickets. The rarest with the highest value is the Minar Coin, followed by Minar Points and Lucky Draw Tickets as the most common. Mainly, Minar Coin and Minar Points are used to redeem various kinds of rewards which can be selected in our shop within the application. The main function of Lucky Draw Ticket is to give players the chance to win lucky draw prizes every time they play MINAR.

MINAR is also a useful platform for businesses. It allows any organization to integrate its marketing campaign into the gaming platform which increases brand engagement by incentivizing its communication with the consumers through, for example, a reward system. Furthermore, MINAR will be able to collect an unprecedented user data through its unique user tracking analytics. This data asset will allow organizations to understand their users’ behavior, needs and wants, thus facilitating organizations in precisely tailoring their offer to consumers.

MINAR has teamed up with Infinity Blockchain Ventures (IBV) to enable the game to tap into IBV’s technology and facilities. This can further boost MINAR’s potential to be more than just a gaming app, thus preparing MINAR to become a new breed of mobile application that disrupts the gaming industry globally.

In order to introduce this game to the market, the WIR Group has done a soft-launch of MINAR during DISRUPTO 2018 in Jakarta last November and has officially given out monthly grand prizes to players who collect most points. While, to kick off 2019 on a high note, here in the mountain town of Davos during the World Economic Forum, they are introducing MINAR to international delegations of business and government leaders, as well as international journalists by spreading 10,000 virtual coins all over the ski-resort town. “For this special “Davos edition”, our team gives out daily prizes for new players who come to see us at the Indonesia Pavilion’.

‘Also’, Surya announced, ‘In mid-February, WIR has been invited to introduce MINAR to the island country of Malta (part of the EU), as well as other Mediterranean nations. We will introduce MINAR through a keynote speech in the opening of the Mediterranean Tourism Forum, attended by government and business leaders from the tourism sector from countries such as Turkey, Italy, Morocco, Greece, Croatia, Egypt, Tunisia, Algiers, and many more. While working on the Mediterranean region, WIR will also work its way to introducing the game in East Asia, as well as the US and Europe”.