December 2019

Faber-Castell ‘Color to Life’ application was awarded as the winner of Excellent Communications Design Apps category during The German Design Award 2020


The German Design Awards is the German Design Council’s premium international prize and is one of the world’s most renowned design competitions. With over 5,400 entries submitted for the German Design Awards 2019, the competition has again shown pleasing growth. Product and project submissions were received from 63 countries, with the share of international entries reaching 54 percent. At the German Design Awards, recognition is given exclusively to projects that are groundbreaking in the German and international design landscape. The competition rewards the best entries in the categories “Excellent Product Design”, “Excellent Communications Design” and the new category, “Excellent Architecture”.

With the spirit of ‘Innovation & Creativity’ as one of its brand values, Faber Castell always strive to explore various new and relevant solutions for its consumers. With this in mind, and looking at how the trend in the industry has evolved, Faber-Castell ‘Color to Life’ was developed. “The fascinating app combines the analogue colouring book with the 3D digital world of augmented reality. A wonderfully animated colouring and play activity that delights not only children, but also parents.” stated by the Jury of The German Design Awards.

Through this app, Faber-Castell succesfully brings the magic out of the traditional drawing book into the animated digital world of augmented reality. This app was developed collaboratively with AR&Co, one of the leading AR developer headquartered in Jakarta, to truly make characters jump off the page and into the digital realm using mobile devices. The app offers five games and characters to choose from where each can move around on top of the drawing book. Each of the characters shall appear as it is colored by the children, and can be used to play in its own game.