March 2020

AR FOR SOFTEX CAMPAIGN

The leading brand Softex that supplies sanitary napkins has teamed up with AR&Co in creating an application that is fun and useful to play with for their #SIRIHOusly campaign that will occur in many supermarkets and events.

#SIRIHously campaign brings a concept of ugly sister that turns into pretty sister once she used their softex daun sirih product.

Our AR team developed this into a few types of games, first is a photo booth where visitors are able to take pictures with either 3D pretty or ugly sister. Other than that, visitors are allowed to play the game called “find sister” which means they will enter into 360 camera view and start moving their phone to find ugly sister with some questions about softex, once they get their question right, the ugly sister will magically turn into a pretty sister.

Lastly, we allow visitors to scan any of softex product and then it will show a video #SIRIHously campaign as the closing of each game.